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Full form of HP

The full form of HP is Hewlett-Packard. HP is an American multinational IT (Information Technology) corporation that offers software and hardware-related services and products for individuals, small and medium-sized businesses, and large corporations, including marketing, education, and healthcare. Its headquarters are located in Alto, California, United States of America. The Hewlett-Packard company logo is the small letter "hp" inside a circle, written in italics. As of 2019, HP's CEO is Enrique Lores.

History

  • William Hewlett and Dave Packard founded HPcompany in 1939. They started the business in a garage in Palo Alto, California.
  • The first offering was an audio oscillator. In addition, the company continued to expand and, in 2013, became the second-largest PC seller in the world.
  • HP planned to split into two new companies in 2014: HPE (Hewlett Packard Enterprise) and HP Inc.
  • HPE for storage, business technology, security, enterprise, and network services.
  • HP Inc., known as HP and textured as hp, was founded to focus on printing and personal computers.
  • HP Inc. manufactures and develops a wide range of products, including computer systems, scanners, printers, and storage devices.

Most Popular Products of HP

Below is a list of products manufactured under the HP brand.

  • Printers
  • Personal notebook
  • Business notebook
  • Digital cameras
  • Mobile phone
  • Scanners
  • Tablets computer
  • Desktops, calculators and computers
  • Personal desktops
  • Pocket computers, etc

Marketing Strategy of HP

  • HP's marketing strategy has always focused on branding its products to its strengths. The top product category includes innovative advertising, software development, data analytics, and IT infrastructure.
  • In addition to acquiring Compaq Computers, and Indigo SnapFish, HP brought enormous resources to Picasso.
  • HP works with several technology companies and rewards salespeople for the company's marketing activities. HP also provides sales training and co-marketing support for senior-level participants.
  • The company has also made excellent use of social media channels. HP appeals to young customers by focusing on social media channels and regularly updating its social elements. This strategy helped HP promote structured content to its consumers through social media sources.
  • Another top marketing strategy of HP was the ability to produce low-cost solutions and meet the IT needs of small businesses. This strategy was an example of HP in developing countries creating classic products adapted to personal needs.