The full form of JBL is James Bullough Lansing. It is an electronics company known for its high quality audio speakers. It is an American audio engineering giant and manufactures a wide range of quality speakers.
JBL speakers are known for their listening pleasure that protects your eardrums. The clarity of sound from their speakers makes it a hot favorite among musicians around the world. The company has made an indelible mark on the hearts of musicians and music lovers around the world.
History of JBL
JBL was founded by James Bullough Lansing in collaboration with his partner Ken Decker on March 9, 1927. The company was located in the city of Los Angeles, USA. The company was known as the Lansing Manufacturing Company.
Altec Service Corporation purchased the company in 1941, and after the contract expired, Lansing formed Lansing Sound Inc. The D101 speaker model was invented in 1946 along with the D175 drivers. Operating rights were taken over by Jervis Corporation and renamed JBL Harman International.
During the 1980s, the company brought new products to market and introduced amazing dual voice technology. This greatly reduced the weight of the driver and improved the quality of the speakers. They also started making audio speakers using an advanced neodymium magnet.
A brief overview of the company
Music lovers are well acquainted with the full meaning of JBL and its wonderful sound experience. But most listeners don't realize that there are two divisions within JBL. One is called JBL consumers and the other is called BL professional production.
JBL Consumers makes generic products for the average consumer and they make professional quality audio systems. It manufactures DJ equipment and theater audio systems.
Reasons for the JBL success story
There are several reasons behind JBL's amazing success story. Some of them are:
- Consumer identification
JBL targets young music lovers around the world and has built a strong base among professional musicians. They correctly identified their target consumers, which helped them produce audio equipment aimed at this segment.
- Flexible price bracket
Unlike some competitors, JBL has a variable price range. Affordable speakers with premium quality can only be found at JBL. They also have high-performance professional speakers that are a hit with sound engineers.
- Innovative ads
JBL invests considerable sums in building its brand. They have celebrities like A.R. Rahman, Ben Ferguson, Dwayne Johnson endorsing their brands. These have helped in promoting their brand to dizzying heights.